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商品編號： SCG518 出版日期： 2016/10/12 作者姓名： Orlando, Paul;Strawther, Megan 商品類別： Entrepreneurship 商品規格： 12p 再版日期： 地域： United States;California 產業： Advertising, Marketing & Public Relations;Media & telecommunications 個案年度： -
商品敘述：
In 2012, Nanxi Liu and her four co-founders launched Enplug, a digital signage company that specialized in providing businesses with customizable, interactive digital displays. A few years into the venture, Enplug pivoted from an installation-based service model that relied heavily on digital advertisements for revenue to a product-focused company that built and sold a downloadable software. The case revolves around Liu''s considerations of Enplug''s pricing models, sales strategy, and newly launched reseller program. It also examines Enplug''s startup culture and how that played a role in Liu''s decision-making as Enplug''s Chief Executive Officer.
涵蓋領域：
Organizational development;Startup;Start-ups;Capabilities;Sales strategy;Product development;Quality management;Pricing strategy
相關資料：
Case Teaching Note, (SCG818), 4p, by Paul Orlando, Megan Strawther
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